5 Ways to Attract More Clients To Your Salon

It can be challenging to find clients. As a salon owner, you know how important it is to have a steady flow of clients and it's imperative that you know how to attract new clients.

There are many strategies and techniques you can use to attract more clients to your salon, but not all of them are easy.

Therefore, in this write-up, we’re only going to be covering five(5) of the simplest ways you can achieve this.

Without much further ado, here are the 5 ways to attract more clients to your salon:

1. Keep your clients happy

Before you start thinking of attracting more clients to your salon, it only makes sense you keep the current clients happy, right?

Every good business owner knows how vital this is. In fact, if you can keep your clients happy enough, you may never need to go out looking for new customers. Happy clients will always bring their friends, colleagues, and families.

Keeping clients happy can be pretty easy. You don’t have to break your back for it to happen.

Start by delivering a top notch service in a polite and comfortable environment, and you would have solved 80% of the equation.

The remaining 20% can be filled with loyalty programs, developing personal relationship with them, and connecting with them.

2. Make sure that the atmosphere is inviting and comfortable

Imagine you’re client, walking into your own salon for the first time? How is the atmosphere? Will you want to sit for an hour in your salon? Do you feel comfortable? Did the ambience lift your mood?

If any of the answers is NO, then you need to do something about it.

However, that doesn’t mean you have to shell out a fortune to purchase expensive new furniture. It’s far from it.

In fact, improving the ambience of your salon to lift the mood of any client that step into your salon can be as simple as paying attention to kind of lightning you use, the scent, and giving clients a warm greeting as they step in the door.

3. Make sure that you are providing a variety of services that your clients can choose from.

It's essential to provide a wide range of services to cater to the diverse needs of your clientele.

Aside from the revenue increase this will bring to your salon, it will also help you attract new set of clients that particularly need this new services but necessarily the ones you’ve always had on offer.

It also help you retain more clients, increase the number of clients visits to your salon, and also prevent you losing your clients to your competitors.

If you wish to add cherry on top, you can throw in some low-ticket service as a free bonus to clients that booked an appointment for a particular high-ticket service you choose.

4. Promote your services

Well, you can already predict this will be on the list. I mean, aside from your existing clients that are going to tell their friends about you if you deliver a great service (which is also a form of promotion/marketing), how else would new clients hear about your salon and the great work you do if you don’t get the words out there? 

One of the best ways to attract more clients to your salon, apart from offering a wide range of services, is by using both offline and online advertising methods to promote your business and let more people in your area know about it. 

You don’t have to go overboard with it. Jingles, distribution of flyers locally, and posting on social media and your website regularly will make a good start.

And last but not least…

5. Be attentive to your client's personal needs.

Listen to your clients. Understand their needs and try your best to meet them. It is vital to ensure that your services are competitive, that you provide excellent value for your customers, and that you pay attention to what they need and make them feel good in your salon.

If you combine all of these points, then you’d be sure to always have an appointment filled calendar.